Basic Attention
$0.2087
STRICT-Score
Max. Potenzial
7.2x
Potenzieller Ertrag
Wahrscheinlichkeit
60%
Erfolgschance
Risikoniveau
6/10
Mittleres Risiko
Marktkapitalisierung
$311.52M
Volumen
$24.50M
STRICT-Score Aufschlüsselung
Unser proprietäres Bewertungssystem evaluiert Projekte anhand von 6 Schlüsseldimensionen.
Analyseübersicht
Analyseübersicht
Basic Attention Token (BAT) trades at $0.250 with a market cap of $375 million and ranks #112 on CoinMarketCap as of December 15, 2025. The token is down 7.04% in the last 24 hours with $34.4 million in daily trading volume. BAT has surged over 100% since October 11, 2025, driven by Brave browser reaching 101 million monthly active users (MAU) and 42 million daily active users (DAU) in October 2025, representing 25% year-over-year growth. The platform processes nearly 20 billion annual searches and supports over 1 million verified creators and 2 million content creators accepting BAT tips. With 99% of its 1.5 billion token supply in circulation and 437,801 on-chain holders, BAT is the 14th most distributed ERC-20 token on Ethereum.
Investitionsthese
BAT offers direct exposure to privacy-first digital advertising through the rapidly scaling Brave browser ecosystem with proven product-market fit (101M MAU, 0.42 DAU/MAU ratio). The token benefits from accelerating advertiser adoption with over 3,000 active campaigns and 500 new advertisers joining in Q4 2024 alone. BAT Roadmap 3.0 launched in Q1 2025 with Brave Rewards 3.0, introducing Solana payouts for fast low-cost transactions, self-custody options across multiple blockchains and Layer 2 networks, a Partner Program for expanded BAT utility, and a refreshed modular framework for in-browser placements and offer walls. The upcoming Brave Games launch in January 2026 adds Web3 gaming utility. However, BAT faces significant competition from Google Chrome (65% market share), regulatory risks around crypto advertising, and heavy dependence on Brave adoption. The token offers moderate 2.5x cyclical upside as a play on Web3 advertising disruption.
Wettbewerbsposition
BAT occupies a unique niche as the only major cryptocurrency integrated into a mainstream privacy-focused browser with 101M MAU and proven commercial traction (3,000 advertiser campaigns since 2017). While Google Chrome dominates with 65% market share, Brave has carved out a defensible position in privacy-conscious segments with 25% YoY growth. The token benefits from first-mover advantage in blockchain-based advertising, far ahead of competitors like Presearch or AdEx. The successful Q1 2025 launch of Roadmap 3.0 with Solana integration and Partner Program positions BAT to compete beyond Ethereum with faster, cheaper transactions. However, BAT faces existential risk if Google or Facebook adopt similar privacy features or blockchain technology. Success depends entirely on Brave continuing to scale market share against tech giants while expanding BAT utility through gaming, DeFi, and partner integrations.
Fazit
BAT represents a moderate-risk play on privacy-first digital advertising with strong fundamentals (101M Brave users, 3,000 advertisers, 437K holders) but faces significant headwinds from tech giants and regulatory uncertainty. The successful Q1 2025 launch of Roadmap 3.0 with Solana integration and Partner Program is a positive catalyst, while the January 2026 Brave Games launch could drive 2-3x returns if execution succeeds. Current valuation at $0.25 after 100%+ rally from October offers reasonable risk-reward for patient investors willing to hold through 12-18 month adoption cycle. Best suited for diversified portfolios seeking exposure to Web3 infrastructure with proven revenue generation and real utility.
Stärken
- 101 million monthly active users and 42 million daily active users on Brave browser as of October 2025, representing 25% YoY growth with 0.42 DAU/MAU ratio
- Strong distribution with 437,801 on-chain holders, ranked 14th most distributed ERC-20 token on Ethereum with 99% of 1.5B supply in circulation
- Over 3,000 active advertiser campaigns with 500 new advertisers joining in Q4 2024, plus 2 million content creators accepting BAT tips across YouTube, Twitter, and GitHub
- BAT Roadmap 3.0 successfully launched in Q1 2025 with Solana integration for fast low-cost payouts, self-custody options, Partner Program, and expanded creator platform support (Rumble, Odyssey)
- Real utility with nearly 20 billion annual searches, 20B+ trackers blocked in 2025, and proven commercial success running thousands of ad campaigns from top brands since 2017
Risiken
- Heavy competition from Google Chrome (65% browser market share) and Facebook dominance in digital advertising creates existential risk if tech giants adopt similar privacy features
- Regulatory uncertainty around privacy-focused advertising and cryptocurrency restrictions in digital ads could limit growth in key markets
- Token utility entirely dependent on Brave browser adoption - growth ceiling tied to browser market share gains against entrenched competitors
- Recent 7.04% price decline in last 24 hours despite positive fundamentals shows continued altcoin market sentiment headwinds and volatility
- 99% of supply already in circulation with 437,801 holders creates limited scarcity premium and potential sell pressure during market downturns
Kommende Katalysatoren
Brave Rewards 3.0 and Partner Program expansion
Zeitrahmen: Q1 2025
Brave Games launch with BAT rewards integration
Zeitrahmen: January 2026
Multichain expansion and Boomerang Protocol development
Zeitrahmen: Q2-Q4 2025
Preisziele
Market downturn scenario with regulatory clampdown on privacy tech, slowdown in Brave user growth, or loss of advertiser momentum. Represents projected yearly low based on analyst forecasts and assumes continued altcoin weakness with failure to maintain current 100%+ rally from October lows.
Successful execution of Brave Rewards 3.0 and Partner Program with moderate adoption, steady Brave user growth to 110-120M MAU by end of 2025, stable advertiser base of 3,500-4,000 campaigns, and moderate crypto market recovery. This represents 36% upside from current $0.25 level matching CoinDCX prediction of 18-22% base case gains.
Accelerated Brave adoption breaking 150M MAU driven by Rewards 3.0 success, major advertiser partnerships expanding campaign count to 5,000+, successful Brave Games launch driving Web3 gaming adoption, and strong crypto market recovery. Assumes BAT captures larger share of $500B+ digital advertising market through multichain expansion. Represents 140% upside and upper range of analyst 2025 forecasts.
STRICT-Score
Bewertung: 68/100 | Potenzial: 7.2x
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Haftungsausschluss: Diese Analyse dient nur zu Informationszwecken und sollte nicht als Finanzberatung betrachtet werden. Führen Sie immer Ihre eigene Recherche durch, bevor Sie Anlageentscheidungen treffen. Investitionen in Kryptowährungen sind volatil und mit erheblichen Risiken verbunden.